1.
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Define marketing and identify the marketing environments. (I)
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2.
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Explain the importance of marketing planning and forecasting, and
marketing research and information systems. (II)
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3.
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Define market segmentation and describe relevant behavior
characteristics of each buyer group. (II)
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4.
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Identify the components of product strategy, including product
development, product decisions, and the product-life cycle. (III)
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5.
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Explain physical distribution and channels including wholesaling and
retailing. (IV)
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6.
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List elements of communication strategies including: advertising,
personal selling, sales promotion, and public relations. (V)
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7.
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Identify the elements of pricing strategy. (VI)
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8.
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Explain quality as it relates to marketing products and process and
International marketing trends. (III, VII)
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9.
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Identify and evaluate marketing strategies as presented in case
studies using basic computer skills. (VIII)
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