Maricopa Community Colleges  MKT151   19946-20015 
Official Course Description:   MCCCD Approval:  05/24/94
MKT151      19946-20015 L+L 3 Credit(s) 4 Period(s)
Display and Visual Merchandising
An examination of the promotion process with emphasis on visual merchandising, special events, and fashion show presentations, including practical problems of design, line, and color. Prerequisites: None.
Cross-References:   TEC151
 
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MCCCD Official Course Competencies:
 
MKT151   19946-20015 Display and Visual Merchandising
1. Explain the role that visual merchandising has in a store, a department, or a corporation. (I)
2. Define and use visual merchandising terminology appropriately. (II-IV)
3. Identify the components of various types of displays. (III, IV)
4. Describe the principles of design, lighting, and color. (IV)
5. Design and construct visual presentations including prop selection. (V)
6. Construct both hard-line and soft-line displays which are effective at selling merchandise. (VI)
7. Design, layout, and produce showcards. (VII)
8. Plan, organize, prepare staging and props, and present a fashion show. (VIII)
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MCCCD Official Course Outline:
 
MKT151   19946-20015 Display and Visual Merchandising
    I. Role of Visual Merchandise/Display
        A. In a historical framework
        B. In a retail setting
        C. As part of a firm's total promotional effort
      II. Define and Use Visual Merchandising Terminology
          A. Define display and the importance of terminology
          B. In class lab work
        III. Components of Display and Various Types of Display
            A. Interior
            B. Exterior
            C. Hardline
            D. Softline
            E. Packaging/promotional
          IV. Principles of Design, Lighting, and Color
              A. Principles of design
                1. Emphasis
                2. Balance
                3. Proportion
                4. Harmony
                5. Rhythm
              B. Principles of lighting
                1. Primary
                2. Secondary
                3. Ancillary
              C. Principles of color
                1. Background of terminology
                2. Monochromatic
                3. Complementary
                4. Split comp.
                5. Double comp.
                6. Analogous
                7. Tone on tone
            V. Design and Create a Visual Presentation
                A. Rules of display
                B. Planning
                C. Implementation
                D. Evaluation
              VI. Construction of Hard-line and Soft-line Displays
                VII. Showcard Prepartaion
                    A. Design
                    B. Layout
                    C. Production
                  VIII. Plan, Organize, Prepare Staging and Props, and Present a Fashion Show
                      A. Steps of fashion show planning
                      B. Work directly with retailer
                      C. In class lab work, staging props, music
                      D. Presentation of show instore/on campus
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