Maricopa Community Colleges  MUC109   19916-99999 
Official Course Description: MCCCD Approval: 05/28/91
MUC109 19916-99999 LEC 3 Credit(s) 3 Period(s)
Music Business: Merchandising and the Law
Operation, scope, and career opportunities in the music business. Focuses on music in the marketplace, songwriting, publishing, copyright procedures, and business affairs, agents, artist management, and concert production. Prerequisites: None.
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MCCCD Official Course Competencies:
MUC109   19916-99999 Music Business: Merchandising and the Law
1. Identify the major career areas of the music industry and the training, skills, and aptitudes concomitant for each area. (I)
2. Identify markets, professional procedures, and skills necessary for success in professional songwriting. (II)
3. List the organizations and the procedures which govern music copyrighting, licensing, and publishing. (III)
4. Identify professional associations specific to instrumentalists, vocalists, composers, teachers, and merchants. (IV)
5. Describe the responsibilities of professional agents, artist management, and arts administration. (IV)
6. Identify the processes of concert promotion and theatrical production.(IV)
7. Identify types of retail operations, products sold, and advertising management styles in music merchandising practices. (IV)
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MCCCD Official Course Outline:
MUC109   19916-99999 Music Business: Merchandising and the Law
    I. Music in the Marketplace
        A. Overview
        B. Major career areas
          1. Training
          2. Skills
          3. Aptitudes
        C. Music Business System
        D. The New Professionals
          1. Job opportunities
          2. Women in music
      II. Professional Songwriting
          A. Markets
            1. Publishers
            2. Performers
            3. Demonstration records
            4. Promotions
          B. Procedures
            1. Collaboration
            2. Income services
            3. Income
            4. Label-affiliated
          C. Skills
            1. Work habits
            2. Craft
            3. Staff writers
        III. Music Copyrighting and Publishing
            A. Copyrighting
              1. Summary of the 1976 Copyright
              2. Sound recordings
              3. International copyright protection
              4. Copyright societies
            B. Publishing
              1. Types of publishers
              2. The production line
              3. Editions
              4. Contracts with writers
              5. Split copyrights, co-publishing
              6. Promotion, advertising
          IV. Business Affairs
              A. Music licensing
                1. American Society of Composers, Authors, and Publishers (ASCAP)
                2. Broadcast Music Inc.
                3. Society of European Stage Authors and Composers (SESAC)
                4. Mechanical licenses
                5. Cable television licenses
                6. Video licenses
                7. Transcription licenses
                8. Special use permits
                9. Broadcast commercials
                10. Jukebox licenses
                11. Dramatic Music Rights
              B. Unions and guilds
                1. American Federation of Musicians (AFM)
                2. American Federation of Television and Radio Artists (AFTRA)
                3. American Guild of Musical Artists (AGMA)
                4. American Guild of Variety Artists (AGVA)
                5. Screen Actors Guild
                6. International Alliance of Theatrical and Stage Employees (IATSE)
                7. Others
              C. Agents, managers, and attorneys
              D. Artist management
                1. Discovering each other
                2. The financial relationship
                3. Manager's commission
                4. Producing the act
                5. Advancing the career
                6. The Personal Management Team
                7. Personal Management Agreement
              E. Concert promotion
                1. Getting started
                2. Locating co-sponsors
                3. Preparing budgets
                4. Negotiating contracts
                5. Promotion, advertising
                6. Production management
                7. Electronic tours
              F. Theatrical production
                1. Perspective
                2. Types of Music Theatre
                3. Production, personnel
              G. Music merchandising
                1. Definition of terms
                2. Selling instruments, equipment
                3. Selling printed music
                4. Types of stores
                5. Structuring the business
                6. Financial management
                7. Promotion
              H. Arts administration
                1. The serious music market
                2. Representative organizations
                3. Funding the arts
                4. National Endowment for the Arts
                5. States' Arts Councils
                6. Foundations, corporations
                7. Volunteer support
                8. Administration
                9. Financial management
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