I. Goals
A. Music skills vs. the marketplace
II. The Marketplace
1. Market for one's skills
III. Self-presentation
A. Logos:
preparing a logo for cards, brochures
B. Business cards:
personal calling card
C. Self-promo postcards and brochures
D. Preparing a resume
E. Writing a press release
F. Writing a que
IV. Communication Skills
A. Setting up interviews
B. Criticism
1. Learning to deal with criticism and suggestions
3. Listening to the client
V. Files and Recordkeeping
A. Creating a mailing list and client file
B. Personal calendar:
events, interviews, meetings
C. Tax file:
supplies, expenses, sales
VI. Developing a Personal Promotional Campaign
VII. Troubleshooting
A. Pitfalls, problem areas, and roadblocks
B. Finding solutions or alternatives
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