Official Course Description: MCCCD Approval: 05/23/95 | |||
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JRN235 19956-99999 | L+L | 3 Credit(s) | 5 Period(s) |
Practicum: Public Relations | |||
On-campus public relations experience, including writing media releases, designing and producing promotional materials, planning events, script writing, and developing presentations. Prerequisites: BPC128, JRN133, JRN201, JRN215, MCO120 and MKT101. | |||
MCCCD Official Course Competencies: | |
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JRN235 19956-99999 | Practicum: Public Relations |
1. | Apply journalism knowledge and skills to work experiences in an on-campus setting, and work 80 clock hours per credit per semester. (I, II, III) |
2. | Assess the public relations needs of the work setting, and set goals for activities to be accomplished. (II) |
3. | Establish working communications with local media outlets. (III) |
4. | Apply human relations skills in the public relations setting. (III) |
5. | Transmit information for an internal audience (college community), especially in the work setting and with the job- site coordinator. (III, IV) |
MCCCD Official Course Outline: | |
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JRN235 19956-99999 | Practicum: Public Relations |
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