Maricopa Community Colleges  GBS233   19956-19985 
Official Course Description: MCCCD Approval: 03/28/95
GBS233 19956-19985 LEC 3 Credit(s) 3 Period(s)
Business Communication
Internal and external business communications, including verbal and nonverbal techniques. Prerequisites: ENG102 with grade of "C" or better, or permission of department/division.
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MCCCD Official Course Competencies:
 
GBS233   19956-19985 Business Communication
1. Identify general characteristics of language and meaning. (I)
2. Identify ways of processing messages and evaluating their success. (I)
3. Write coherent sentences and paragraphs, using fundamental writing techniques. (II)
4. Identify and write business letters for favorable, unfavorable, and persuasive situations. (III)
5. Identify and write business memos for favorable, unfavorable, and persuasive situations. (IV)
6. Identify and state the purpose of the major parts of the inductive organization for reports. (V)
7. Compose a report. (V)
8. Describe common uses of visual aids to convert quantitative and qualitative data into meaningful summaries. (VI)
9. Prepare a visual aid for a business situation. (VI)
10. Prepare and present an oral business presentation using visual aids. (VII)
11. Describe how to modify communication behavior in selected cases to overcome barriers arising from interpersonal, and organizational sources. (VIII)
12. Prepare a resume of employment credentials, and write an application letter to accompany the resume. (IX)
13. Describe how the technology revolution - national and international - affects the employee and the company. (X)
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MCCCD Official Course Outline:
 
GBS233   19956-19985 Business Communication
    I. Foundations of Communication
        A. Nature of language
        B. Theories of communication
        C. Principles of communication
      II. Techniques for Effective Writing
          A. Fundamentals of Writing
          B. Techniques of style and tone
          C. Elements of grammar and punctuation
        III. External Communication
            A. Favorable correspondence
            B. Unfavorable correspondence
            C. Persuasive correspondence
          IV. Internal Communication
              A. Favorable correspondence
              B. Unfavorable correspondence
              C. Persuasive correspondence
            V. Reports
                A. Research methods
                B. Report structure
                C. Report presentation
              VI. Visual Aids
                  A. Preparation
                  B. Presentation
                  C. Evaluation
                VII. Oral Communication
                    A. Interpersonal
                    B. Group
                  VIII. Barriers to Communication
                      A. Interpersonal
                      B. Organizational
                    IX. Employment Communication
                        A. Analysis of job market
                        B. Application package
                          1. Resume
                          2. Application letter
                        C. Interview techniques
                        D. Post-interview communication
                      X. Communication Management
                          A. Technology revolution
                          B. International business communication
                          C. Cultural values and stereotypes
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