| 1.
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Apply typography, using units of measure, leading and kerning, in the
design of a publication nameplate, a simple letterhead, a logo, or a
business card for a company. (I)
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| 2.
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Use the computer to design a page for a small publication with
computer art and copy blocks. (II)
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| 3.
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Describe layout and design principles for page makeup. (III)
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| 4.
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Use design tools for page layout. (III)
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| 5.
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Describe use of dummy sheets, grids and folds in small publication
page makeup. (III)
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| 6.
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Design an advertisement using the five common elements. (III)
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| 7.
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Write copy blocks for a small publication. (IV)
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| 8.
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Locate the news peg and write a lead. (IV)
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| 9.
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Conduct an interview. (IV)
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| 10.
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Write a copy block for an advertisement. (IV)
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| 11.
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Explain and interpret cause for a libel or privacy action. (V)
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| 12.
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Interpret copyright law. (V)
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| 13.
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Recommend a publication philosophy with a two-paragraph policy. (VI)
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| 14.
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Prepare a budget for a small publication. (VI)
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| 15.
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Organize a readership survey. (VI)
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| 16.
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Define the print shop's services and procedures. (VII)
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| 17.
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Describe procedures for bulk mailing a publication. (VII)
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| 18.
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Design and produce a camera-ready small publication, or part of one,
using the cumulative elements listed in the course outline. (VIII)
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