Maricopa Community Colleges  INT140   19926-19972 
Official Course Description: MCCCD Approval: 12/17/91
INT140 19926-19972 LEC 3 Credit(s) 3 Period(s)
Interior Design Sales
Techniques used in personal selling as related to residential interior design. Examines role of salesperson vs. client and client's behavior relating to sales. Includes applicable Federal, State, and City Codes. Prerequisites: None.
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MCCCD Official Course Competencies:
 
INT140   19926-19972 Interior Design Sales
1. Identify the attributes an interior designer needs to have in order for sales to be successful in a variety of jobs. (I)
2. Describe the steps involved in fine tuning sales thinking. (II)
3. Analyze clients' needs, including objectives, problems, and decision process. (III)
4. Describe the process of selling oneself. (IV)
5. Identify the techniques used in managing the client. (V)
6. Identify the techniques used in interviewing, including listening, questioning, and collecting and recording data. (VI)
7. Identify the techniques used in establishing a relationship with a client. (VII)
8. Describe the process of developing a sales strategy. (VIII)
9. Describe the process used in sales resistance. (IX)
10. Describe the steps involved in negotiations. (X)
11. Describe the process for closing a sale. (XI)
12. Identify the techniques used to acquire and keep clients. (XII)
13. Identify the Federal and State laws and City codes which are applicable to interior design sales. (XIII)
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MCCCD Official Course Outline:
 
INT140   19926-19972 Interior Design Sales
    I. ATTRIBUTES OF A SALESPERSON
        A. Positive Attributes
        B. Negative Attributes
        C. Confidence
          1. Self
          2. Product
        D. "Feel" of Success
        E. Jobs
          1. Retail
          2. Trade
          3. Direct
      II. FINE TUNING SALES THINKING
          A. Determining What is Done Well
          B. Repeating Positive Activities
          C. Service to the Buyer
          D. Service to the Company
        III. CLIENTS
            A. Needs
            B. Objectives
            C. Problems
            D. Basic Problem Solving
            E. Decision Process of Buyers
          IV. SELLING ONE'S SELF
              A. Appearance
              B. Voice
              C. Body Language
              D. Mannerisms
              E. Social Graces
              F. Presentation
            V. MANAGEMENT OF THE CLIENT
                A. Treatment of the Client
                B. Adjustment to the Client's Needs
              VI. INTERVIEWING TECHNIQUES
                  A. Listening
                  B. Questioning
                  C. Collecting Data
                  D. Recording Data
                VII. ESTABLISHING A RELATIONSHIP
                    A. Trust
                    B. Rapport
                    C. Own Position
                    D. Product's Position
                    E. Client's Position
                  VIII. DEVELOPING SALES STRATEGY
                      A. Advancing the Sale
                      B. Moving People into Action
                      C. Effective Follow-up
                    IX. SALES RESISTANCE
                        A. Understanding
                        B. Overcoming
                        C. Closing
                      X. NEGOTIATIONS
                          A. Process
                          B. Refocusing
                            1. Interests
                            2. Not on positions
                        XI. MAKING THE SALE
                            A. Setting Goals
                            B. Time Management
                            C. Record Keeping
                          XII. ACQUIRING AND KEEPING CLIENTS
                              A. Networking
                              B. Referrals
                              C. Cold Calls
                              D. Prospecting
                              E. Retail Walk-ins
                              F. Call Backs
                              G. Continuations
                            XIII. REGULATIONS
                                A. Federal Laws
                                B. State Laws
                                C. City Codes
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