| Official Course Description: MCCCD Approval: 04/23/96 | |||
|---|---|---|---|
| CIS131AA 19962-19985 | LEC | 0.50 Credit(s) | 0.50 Period(s) |
| Doing Business on the Internet | |||
| Overview of different ways businesses are taking advantage of and using the Internet. Includes how companies are selling items and services over the Internet; techniques used to expand customer contacts; marketing strategies; availability of government and financial information; future potential and disadvantages; using the Internet for customer service; establishing a World Wide Web site. Some previous computer experience preferred. Prerequisites: None. | |||
| MCCCD Official Course Competencies: | |
|---|---|
| CIS131AA 19962-19985 | Doing Business on the Internet |
| 1. | Describe major components of the Internet business could use. (I, II) |
| 2. | Describe how a business can expand its customer base through the Internet. (III) |
| 3. | Analyze various techniques used for marketing through the Internet. (III) |
| 4. | Evaluate the manner and effectiveness of diverse businesses that are using the Internet for selling items or services. (IV) |
| 5. | Examine how customer service can be improved through the Internet. (V) |
| 6. | Describe the potential advantages that the Internet makes available to a business. (VI) |
| 7. | List various dangers and disadvantages to doing business over the Internet. (VII) |
| 8. | Survey how a business can establish its own World Wide Web site. (VIII) |
| 9. | Examine various links available to businesses on the Internet. (IX) |
| MCCCD Official Course Outline: | |
|---|---|
| CIS131AA 19962-19985 | Doing Business on the Internet |
|