Maricopa Community Colleges  CIS131AA   19962-19985 
Official Course Description: MCCCD Approval: 04/23/96
CIS131AA 19962-19985 LEC 0.50 Credit(s) 0.50 Period(s)
Doing Business on the Internet
Overview of different ways businesses are taking advantage of and using the Internet. Includes how companies are selling items and services over the Internet; techniques used to expand customer contacts; marketing strategies; availability of government and financial information; future potential and disadvantages; using the Internet for customer service; establishing a World Wide Web site. Some previous computer experience preferred. Prerequisites: None.
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MCCCD Official Course Competencies:
CIS131AA   19962-19985 Doing Business on the Internet
1. Describe major components of the Internet business could use. (I, II)
2. Describe how a business can expand its customer base through the Internet. (III)
3. Analyze various techniques used for marketing through the Internet. (III)
4. Evaluate the manner and effectiveness of diverse businesses that are using the Internet for selling items or services. (IV)
5. Examine how customer service can be improved through the Internet. (V)
6. Describe the potential advantages that the Internet makes available to a business. (VI)
7. List various dangers and disadvantages to doing business over the Internet. (VII)
8. Survey how a business can establish its own World Wide Web site. (VIII)
9. Examine various links available to businesses on the Internet. (IX)
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MCCCD Official Course Outline:
CIS131AA   19962-19985 Doing Business on the Internet
    I. Examples of business use on the Internet
      II. Components of the Internet
          A. E-mail
          B. World Wide Web
          C. F.T.P.
        III. Marketing through the Internet
            A. Company exposure
            B. Delivering new product information
          IV. Transactions through the Internet
              A. Electronic money
              B. Major corporations use of on-line purchasing
              C. On-line catalogs
            V. Providing customer service through the Internet
                A. Updating product information and answering questions for customers
                B. Using discussion areas for clients
              VI. Advantages of using the Internet
                  A. Breaking down geographic and time differences
                  B. Quickness to update and change information
                  C. Speed of feedback
                VII. Disadvantages of using the Internet
                    A. Security issues
                    B. Lack of personal contact
                    C. Not addressing the entire customer base
                  VIII. Establishing a business presence on the net
                      A. Building a company's own web site
                      B. Getting the business site linked to and listed by others
                      C. Providing for external E-mail
                    IX. Business links
                        A. Government links
                        B. Financial links
                        C. Reference links
                          1. Phone books
                          2. Demographics
                        D. Links to fortune 500 companies
                        E. Small business links
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