MCCCD Official Course Competencies:

ART138  1995 Fall – 2011 Summer II

Commercial Photography I

1.

Explain principles of light as they affect photograph. (I)

2.

Describe light sources, modifiers and electronic flash for intermediate studio work. (II)

3.

Explain and practice methods for calculating exposure in studio, low light and natural light condition. (III)

4.

Practice intermediate exposure/development. (IV)

5.

Use lighting applications for specialized photographic situations. (V)

6.

Produce photographs that demonstrate principles of composition and design. (VI)

7.

Describe the history and current practices of advertising imagery. (VII)

8.

Describe current small business practice, legal issues and marketing for the commercial photographer. (VIII)

MCCCD Official Course Outline:

ART138  1995 Fall – 2011 Summer II

Commercial Photography I

I. Principles of Light

A. Quality

B. Direct

C. Diffused

D. Reflected

II. Lighting Techniques

A. Light sources

B. Light modifying tools

C. Electronic flash

III. Exposure Calculation

A. Meters

B. Flash meters

C. Reciprocity failure

IV. Intermediate Film Sensitometry

A. Exposure/development controls

B. Specialized film emulsions

V. Lighting Applications

A. Portrait

B. Still life

C. Fashion

D. Illustration

VI. Composition and Visual Selection

A. Visual elements

B. Principles of design

VII. Aesthetics and History of Advertising Imagery

A. Overview of advertising imagery

B. Historical awareness of advertising

C. Current advertising

VIII. The Business of Photography

A. Small business practices

B. Legal matters

C. Marketing