Maricopa Community Colleges  ART285   19904-19925 
Official Course Description: MCCCD Approval: 05/22/90
ART285 19904-19925 L+L 3 Credit(s) 6 Period(s)
Multipresentation Graphics
Computer-aided design and development of a company identity program; development of a videotape demonstrating market impact; preparation of a portfolio of completed art and graphics. Prerequisites: ART 182 and ART 283.
Cross-References: ADA285
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MCCCD Official Course Competencies:
 
ART285   19904-19925 Multipresentation Graphics
1. Use diverse software and hardware to design a company identity program which will meet the company's communication and marketing needs. (I)
2. Use both computer generated graphics and typography and traditional layout and paste techniques to develop a large comprehensive art for graphic statement. (II)
3. Develop a videotape or a slide presentation to demonstrate the market implace of a company which uses the graphic statement. (III)
4. Develop a portfolio of all completed art and graphics. (IV)
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MCCCD Official Course Outline:
 
ART285   19904-19925 Multipresentation Graphics
    I. Designing a Company Identity Program
        A. Using diverse software and hardware
        B. Company identity program
          1. company image
            a. logos
            b. letterhead, envelope, business card
            c. business forms
          2. vehicle identification
          3. presentation graphics
          4. packaging
          5. manuals
          6. newsletters
          7. annual reports
          8. advertising art
          9. poster design
      II. Developing Comprehensive Art for a Company Identity Proram
          A. Using computer generated graphics and typography
          B. Using traditional layout and pasteup techniques
        III. Developing a Videotape to Demonstrate Market Impact
            A. Slide sales presentation
            B. Animation
              1. logotype
              2. company identity program
              3. TV storyboard
          IV. Developing a Portfolio of Completed Art and Graphics
              A. Reviewing and redesigning to meet presentation standard
              B. Portfolio formats and presentation
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