I. Designing a company identity program
A. Using diverse software and hardware
B. Company identity program
b. Letterhead, envelope, business card
2. Vehicle identification
II. Developing comprehensive art for a company identity program
A. Using computer generated graphics and typography
B. Using traditional layout and pasteup techniques
III. Developing a videotape to demonstrate market impact
A. Slide sales presentation
2. Company identity program
IV. Developing a portfolio of completed art and graphics
A. Reviewing and redesigning to meet presentation standard
B. Portfolio formats and presentation
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