Maricopa Community Colleges  AGB140   19896-19952 
Official Course Description: MCCCD Approval: 03/28/95
AGB140 19896-19952 L+L 3 Credit(s) 5 Period(s)
Commercial Floral Design
Fundamentals of commercial floral design. Includes instruction and hands-on training in a variety of commercial floral design areas: fresh, dried, and silk plants, flowers, and greens; materials; supplies; gift items; and industry conditions, standards, and trends. Covers design principles; identification, selection, care, maintenance, handling, and use of floral design materials; ordering; pricing; recordkeeping; computer usage; and customer relations. Prerequisites: None.
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MCCCD Official Course Competencies:
 
AGB140   19896-19952 Commercial Floral Design
1. Identify floral industry standards, pricing, practices, and trends. (I)
2. Identify and apply proper and safe use of tools and equipment. (II)
3. Identify proper record keeping practices including charge card procedures, wire service procedures, phone ordering, and use of the computer. (III)
4. Identify and apply proper use of hardgoods and accessories. (IV)
5. Identify, select, prepare, and apply the use of flowers and greens for floral arrangements. (V, VI)
6. Identify and apply floral design and arrangement principles. (VII)
7. Identify, select, and prepare plants for retail sale. (VIII)
8. Identify proper amounts and procedures used when ordering wholesale materials. (IX)
9. Identify positive, effective sales practices and customer relations skills. (X)
10. Identify, select, and prepare a variety of gift items. (XI)
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MCCCD Official Course Outline:
 
AGB140   19896-19952 Commercial Floral Design
    I. The Floral Industry
        A. Standards
        B. Practices
          1. Hours
          2. Conditions
          3. Pay scale
          4. Holiday work
        C. Pricing
        D. Trends
      II. Tools and Equipment
          A. Safety
          B. Care
          C. Use
        III. Recordkeeping Practices
            A. Order forms
            B. Charge card procedures
            C. Wire service procedures
            D. Phone ordering
            E. Use of computer
              1. Recordkeeping
              2. Sending and receiving orders
          IV. Hardgoods and Accessories
              A. In-house/Retail merchandise
                1. Containers
                2. Ribbon
                3. Accessories
                4. Other
              B. Supplies
              C. Pricing
            V. Flowers
                A. Identification
                B. Care and handling
                C. Fresh
                D. Dried
                E. Silk
              VI. Greens
                  A. Identification
                  B. Care and handling
                  C. Usage
                  D. Fresh
                  E. Dried
                  F. Silk
                VII. Floral Design and Arrangement
                    A. Principles
                    B. Applications
                      1. Corsage
                      2. Round
                      3. One-sided
                      4. High style
                      5. Vegetative
                      6. Parallelism
                      7. European style
                      8. Container selection
                  VIII. Plants
                      A. Identification
                      B. Selection
                      C. Care and maintenance
                      D. Preparation
                      E. Planter
                      F. Terrarium
                      G. European garden
                      H. Live
                      I. Silk
                    IX. Ordering Wholesale Materials
                        A. Amounts
                        B. Procedures
                        C. Flowers
                        D. Greens
                        E. Supplies
                        F. Retail hardgoods
                      X. Customer Relations
                          A. Store policies
                          B. Sales practices
                        XI. Gift Items
                            A. Balloons
                            B. Gourmet baskets
                            D. Fruit baskets
                            D. Plush animals
                            E. Accessories
                            F. Pricing
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