Maricopa Community Colleges  WED204   19996-20015 
Official Course Description:   MCCCD Approval:  11/24/98
WED204      19996-20015 LEC 1 Credit(s) 1 Period(s)
Managing A Massage Practice
Application of practical methods of researching and writing a business plan for massage therapy. Prerequisites: None. Corequisites: WED250, or permission of instructor.
 
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MCCCD Official Course Competencies:
 
WED204   19996-20015 Managing A Massage Practice
1. Develop a business plan for a massage therapy practice. (I)
2. Identify an environment that is appropriate for massage. (I)
3. Select the equipment and supplies needed for massage. (I)
4. Explain the importance of and characteristics of a proper bookkeeping system. (II)
5. Create an effective marketing plan. (III)
6. Describe the key provisions of federal and state laws that are applicable to massage practice. (IV)
7. Describe the process and importance of networking with colleagues. (V)
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MCCCD Official Course Outline:
 
WED204   19996-20015 Managing A Massage Practice
    I. Business Planning
        A. Strategic planning
        B. Types of businesses
          1. Sole proprietorship
          2. Partnership
          3. Corporation
        C. Start-up costs
        D. Business location
        E. Licenses and permits
        F. Insurance
        G. Appropriate massage environment
        H. Physical lay-out
          1. Setting up a massage room
          2. Selecting a massage table
          3. Selecting products and supplies
        I. Office management
        J. Fees
      II. Bookkeeping Basics
          A. Checking account
          B. Petty cash account
          C. Bank statements and reconciliations
          D. Income records
          E. Disbursement records
          F. Business expenses
          G. Accounts receivable and payable
          H. Depreciation
          I. Inventory
        III. Marketing
            A. Target market
            B. Market needs
            C. Promotional materials
            D. Advertising
            E. Public relations
            F. Referrals
            G. Client retention
          IV. Business Law
              A. Federal law
                1. Social security
                2. Unemployment compensation
                3. Income tax
              B. State law
                1. Worker's compensation
                2. Employment regulations
                3. Licensing
                4. Income tax
            V. Networking
                A. Purpose
                B. Methods
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