Maricopa Community Colleges  PED138   19986-20086 
Official Course Description: MCCCD Approval: 06/23/98
PED138 19986-20086 LEC 1 Credit(s) 1 Period(s)
Starting Your Own Personal Training Business
Overview of the personal training business in the fitness industry. Skills for becoming a successful and effective personal training business owner.
Prerequisites: None.
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MCCCD Official Course Competencies:
 
PED138   19986-20086 Starting Your Own Personal Training Business
1. Describe the different types of training within the personal training fitness industry. (I)
2. Describe the state of the fitness industry and how a personal training business fits into the industry. (II)
3. List the ways to establish a fitness industry business. (III)
4. Describe how to use business applications in a personal training business. (IV)
5. Describe the resources that are available for a business and for personal training. (V)
6. Describe profit, accounting, and tax issues. (VI)
7. Describe the income potential for a personal training business. (VII)
8. Describe opportunities for communication with clients, the public, and industry professionals. (VIII)
9. List ways to market services. (IX)
10. Indicate success tips for personal trainers. (X)
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MCCCD Official Course Outline:
 
PED138   19986-20086 Starting Your Own Personal Training Business
    I. Employee, contract, and owner characteristics of personal training businesses within the fitness industry
        A. Public training
        B. Non-profit organization training
        C. School (educational setting) training
        D. Club training
        E. Studio training
        F. Private in-home training
      II. The state of the fitness industry
          A. Trends within the industry of personal training
          B. Assessing the market of an area
          C. Effects of changes in health care
          D. A personal assessment of skills, qualities, and abilities
          E. Shaping a niche for a market
        III. Establishing the business
            A. Business name
            B. Tradename
            C. Trademark
            D. Incorporating
            E. Partnerships
            F. Sole proprietor
            G. Marketing
            H. Networking
            I. Possible organizations to be involved with for resources
            J. Screening forms needed for personal training business
            K. Other documentation
          IV. Business applications
              A. Creating "business-like" perception
              B. Creating an "office" environment
              C. Time efficiency with scheduling and training
              D. Professional atmosphere
            V. Resources for business and personal training
                A. Education resources
                B. Certification organizations
                C. Liability insurance
              VI. Profit/loss statement
                  A. Monitoring expenses
                  B. Monitoring income
                  C. Taxes
                  D. Accounting
                VII. What to charge clients
                    A. Market for the area
                    B. Education
                    C. Experience
                    D. References
                    E. Package pricing
                    F. Hourly rates
                    G. Club, studio, or in-home
                  VIII. Communication
                      A. With client base
                      B. With the public
                      C. With other industry professionals
                    IX. Marketing
                        A. Developing a market plan
                        B. Creating a market strategy to reach the client base
                        C. Strategic partners
                        D. Other resources
                      X. Other success tips
                          A. Training people with different body types
                          B. Training clients to reach their goals
                          C. Making the best use of the training time
                          D. Making the most of scheduling
                          E. Making the most of marketing
                          F. Making the most of resources
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