Maricopa Community Colleges  MKT274AA   19986-20015 
Official Course Description:   MCCCD Approval:  02/24/98
MKT274AA     19986-20015 LAB 1 Credit(s) 5 Period(s)
Retail Marketing Study Tour
A tour of the retail merchandising industry outside the metropolitan Phoenix area. Includes a variety of experiences and activities to enhance awareness of this multifaceted career. Prerequisites: Department approval.
Cross-References:   TEC274AA
 
Go to Competencies    Go to Outline
 
MCCCD Official Course Competencies:
 
MKT274AA   19986-20015 Retail Marketing Study Tour
1. Describe "day-to-day" activities as well as "behind-the- scene" activities of the retail merchandising industry. (I)
2. Identify and evaluate various career options in the field of the reatil merchandising and marketing industry. (I, II)
3. Identify in a daily journal key points from each appointment that might aid a person in succeeding in a career related to retail merchandising and marketing. (II)
4. Demonstrate networking abilities by participation in roundtable discussions of daily appointments during tour and follow-up session. (III)
5. Identify in an information file trends in the marketplace. (IV)
Go to Description    Go to top of Competencies
 
MCCCD Official Course Outline:
 
MKT274AA   19986-20015 Retail Marketing Study Tour
    I. Industry Appointments, Tours, and Interviews
        A. "Day-to-day" activities
        B. "Behind-the-scene" activities
        C. Career options
      II. Daily Journal
          A. Highlights of each appointment
          B. Presentation of career options
        III. Roundtable Discussions
            A. During tour
            B. Follow-up session
          IV. Information File
              A. Trends in the marketplace
              B. Industry brochures, pamphlets
          Go to Description    Go to top of Competencies    Go to top of Outline