MCCCD Official Course Competencies:

SPA217  1996 Fall – 2012 Spring

Spanish for Business Communication

1.

Restate, in own words, the content of short readings dealing with international business concepts. (I-XIII)

2.

State, in correct oral and written Spanish, the procedures through which a product (such as sugarcane or coffee) will reach the world market. (I, XIII)

3.

Correctly define, in standard Spanish, "favorable export credits." (II, XIII)

4.

State four points regarding modern commercial relationships between the U.S. and Mexico. (II, XIII)

5.

Use correctly the imperfect and preterit tenses in Spanish in sentences dealing with commercial relationships between the U.S. and Spanish-speaking countries. (II, XIII)

6.

List and describe, in both standard oral and written Spanish, four problem areas pertaining to foreign investment in Latin America. (III, XIII)

7.

State at least five acts of labor legislation in Mexico (or other Spanish-speaking countries) that affect foreign investment. (IV, XIII)

8.

Write a paragraph describing Mexico's international trade problems. (V, XIII)

9.

Describe the transportation of goods between the U.S. and Mexico, stating problems and advantages. (V, XIII)

10.

State the procedures for distribution of consumer articles in the foreign market. (VI, XIII)

11.

State the responsibilities of the foreign marketing manager. (VI, XIII)

12.

State at least five differences in banking procedures in the U.S. and in Latin America. (VII, XIII)

13.

Explain Spain's technological revolution in methods of payment. (VII, XIII)

14.

Describe the responsibilities of an American administrator compared to Latin-American counterpart. (VIII, XIII)

15.

Explain accounting as a system of information and solve common accounting problems using a typical standard Spanish vocabulary. (VIII, XIII)

16.

Identify the elements of a small business administration in the U.S. versus its Latin-American counterpart. (VIII, XIII)

17.

Explain how hiring practices differ between the U.S. and the Spanish-speaking countries. (IX, XIII)

18.

Describe how training procedures for employees differ between the U.S. and the Spanish-speaking countries. (IX, XIII)

19.

Present personal analysis of an employee management program, comparing the U.S. system with that of its Spanish-speaking counterparts. (IX, XIII)

20.

Write a publicity campaign and sales promotion in standard Spanish for a product using radio advertising. (X, XIII)

21.

Compare the state of women in the U.S. versus their counterparts in Spanish-speaking countries. (X, XIII)

22.

List, in standard Spanish, steps for promoting a new project. (X, XIII)

23.

Write a short report in standard Spanish describing the Hispanic economic impact in the U.S. (XI, XIII)

24.

Describe, in correct oral Spanish, the economic status of Latin America over the last ten years. (XII, XIII)

25.

Describe, in correct oral Spanish, the characteristics of the Hispanic consumer in the U.S. market. (XII, XIII)

26.

Respond to simple personal data questions using the basic vocabulary of international business. (XIII)

27.

Translate into correct Spanish simple business correspondence dealing with business transactions on a world-wide scale. (XIII)

MCCCD Official Course Outline:

SPA217  1996 Fall – 2012 Spring

Spanish for Business Communication

I. Economy and finances: world economic activity

A. Sugarcane production and distribution

B. Coffee production and distribution

II. Commercial export and import

A. Money: favorable export credits

B. Commercial relations between the U.S. and Mexico: NAFTA

III. U.S. foreign investments

A. Involvement of multinational corporations in Latin America

B. Legal deterrents to multinational corporations in Mexico: NAFTA

IV. Legal aspects of international business

A. Overview of legal aspects in Latin America

B. Contracts

C. Mexican labor legislation affecting foreign investment: NAFTA

V. Transportation in Latin America

A. Transporting goods between the U.S. and Latin-American countries

B. Contracting procedures for transporting goods between Latin- America and Europe

C. Mexico's international trade problems: NAFTA

VI. Marketing concepts

A. Distribution of consumer articles

B. Responsibilities of the marketing manager in the U.S. and counterpart in Spanish-speaking countries

VII. Banking concepts

A. Careers in banking in the U.S. contrasted with those in Spanish-speaking countries

B. Banking institutions in South America

C. Spain's technological revolution in methods of payment

VIII. Business administration concepts

A. Functions of the administrator in the U.S. compared to Spanish-speaking counterpart

B. Accounting as a system of information: U.S. compared to Spanish-speaking countries

C. Small business administration: overview of U.S. system compared to that commonly found in Spanish-speaking countries

IX. Personnel concepts

A. Hiring practices in U.S. compared to those in the Spanish- speaking countries

B. Training procedures and systems compared

C. Employee management styles compared

X. Publicity and sales promotions

A. Ad agencies compared (TV, newspapers, radio commercials)

B. Women in business in U.S. compared to counterparts in Spanish- speaking countries

C. Promoting a new product in U.S. compared to standard Latin- American procedures

XI. Hispanic economic impact in the U.S.

XII. Latin America: an overview

A. Economic crises of the past, with emphasis on last ten years

B. General characteristics of the Hispanic consumer

XIII. Common business vocabulary in Spanish