| 1.
|
Describe the vocabulary, components, and intangible elements of
fashion, and the basic principles relating to fashion and its
movement. (I)
|
| 2.
|
Describe the economic, political, and historical factors which
influence the changing pattern of fashion. (I)
|
| 3.
|
Explain the marketing process as it relates to the various industries
involved in marketing fashion goods. (II)
|
| 4.
|
Describe the organization and operation of the fashion industries,
their major market centers, the merchandising activities they engage
in, and the trends that indicate what their future may be. (II)
|
| 5.
|
Explain how achieving the five rights of merchandising (merchandise,
time, price, place, and quantities) lead to profitable merchandising
of fashion goods. (III)
|
| 6.
|
Describe the essential activities involved in retail merchandising of
fashion goods: planning, buying, selling, funding store's operating
expenses, and achieving a reasonable profit. (III)
|
|