Maricopa Community Colleges  MKT267   19916-19945 
Official Course Description: MCCCD Approval: 03/26/91
MKT267 19916-19945 LEC 3 Credit(s) 3 Period(s)
Principles of Salesmanship
Analyzes and implements various techniques used in contemporary personal selling; highlights skills necessary to satisfy customer needs. Prerequisites: None.
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MCCCD Official Course Competencies:
 
MKT267   19916-19945 Principles of Salesmanship
1. Explain the process of marketing, define personal setting, explain the relationship of the process of marketing to the personal setting, and describe the advantages and disadvantages of a career in selling. (I)
2. Explain the need for a self-evaluation of qualities necessary for sales, describe the common qualities necessary for all sales positions, and compare those qualities with a given list of qualities for specialized sales positions. (II)
3. Given written assignments containing specific selling situations, demonstrate knowledge of the selling process. (III)
4. Describe how the steps of management relate to the sales field. (IV)
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MCCCD Official Course Outline:
 
MKT267   19916-19945 Principles of Salesmanship
    I. General Overview
        A. Process of Marketing
        B. Definition of Personal Setting
        C. Relationship of the process of marketing to the personal setting
        D. Advantages and Disadvantages of a career in selling
      II. Personal Sales
          A. Need for self-evaluation
          B. Common qualities necessary for all sales positions
          C. Specific qualities for specific sales applications
        III. The Selling Process
            A. Product Information
            B. Prospecting
            C. Pre-approach
            D. Openings
            E. Demonstration
            F. Objections
            G. Closing
          IV. The Management Process and Sales
              A. Functions of management
              B. Interrelation between management and sales
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