Maricopa Community Colleges  SBS205   19896-20086 
Official Course Description: MCCCD Approval: 07/22/08
SBS205 19896-20086 LEC 1 Credit(s) 1 Period(s)
Evaluating Advertising Options
Evaluating advertising options for the small business. Includes evaluating media options, setting an advertising budget, an overview of the advertising cycle, evaluating the return on an advertising investment, and public relations opportunities for advertising.
Prerequisites: None.
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MCCCD Official Course Competencies:
 
SBS205   19896-20086 Evaluating Advertising Options
1. Set an advertising budget for your business. (I)
2. Evaluate the strengths and limitations of various media including print, television, and radio media. (II)
3. Select appropriate media solution(s) for your business. (III)
4. Describe methods for evaluating the return on investment of an advertising campaign. (IV)
5. Describe the public relations options available as a supplement to advertising. (V)
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MCCCD Official Course Outline:
 
SBS205   19896-20086 Evaluating Advertising Options
    I. Setting An Advertising Budget
        A. Methods for Determining Budgets
        B. Adhering to a Budget
      II. Evaluating Media Options
          A. Direct Mail
          B. Yellow Pages
          C. Outdoor Advertising
          D. Local Newspaper Alternatives
          E. Broadcast (Radio-TV)
          F. Specialty Advertising
        III. Determining the Right Medium For a Business
            A. Budget
            B. Target Audience vs. Media Audience
            C. Qualitative Factors
          IV. Evaluating Advertising Return on Investment
            V. Public Relations
                A. Public Relations for Your Company
                B. Preparing and Distributing Press Releases
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