Official Course Description: MCCCD Approval: 11-23-2010
MUC209  2011 Spring – 2011 Summer II	LEC  3.0 Credit(s)  3.0 Period(s)  3.0 Load  Occ
Music Industry Entrepreneurship
Operation, scope, and career opportunities in the music business. Focuses on music in the areas of entrepreneurship, visionary development and the collaboration process. Prerequisites: MUC109 and MUC110 or permission of Instructor.

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MCCCD Official Course Competencies:
MUC209  2011 Spring – 2011 Summer II	Music Industry Entrepreneurship

 

1.         Examine and critique the inside of the music business entrepreneurship. (I)

2.         Differentiate between legal entities such as sole proprietorships, partnerships, and limited liability corporations and describe the uses of each of them. (I)

3.         Create an individual music business plan, gather ideas and information to develop the plan and explore its potential for becoming a viable music business (I)

4.         List and summarize entrepreneurship skills needed in the music business. (II)

5.         Assess and explain the difficulties, compromises, and rewards of the collaboration process. (II)

6.         Identify and classify types of strategies for decision-making and teambuilding. (II)

7.         Identify and evaluate trends in music marketing, promotion and advertising techniques. (I)

8.         Design, explain and present a marketing strategy for music business. (I)

9.         Identify and predict operational problems common to small business.(II)

10.       Identify and evaluate operational challenges in music business entrepreneurship. (III)

11.       Formulate measurable goals for a music business operational plan. (III)

12.       Identify planning and management techniques used in daily business operations. (III)

 

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MCCCD Official Course Outline:
MUC209  2011 Spring – 2011 Summer II	Music Industry Entrepreneurship

 

I.          Entrepreneurship in the Music Industry

            A.        Starting a music business

                        1.         Research

                        2.         Acquisition

                        3.         Financing

                        4.         Registration

            B.        Forms of ownership

                        1.         Sole proprietorships

                        2.         Partnerships

                        3.         Corporations

            C.        Music business plan

                        1.         Research product or services market

                        2.         Identify target market(s)

                        3.         Research and develop marketing strategy

II.        Music Industry Entrepreneurship

            A.        Identify personal strengths and qualities

            B.        Decision-making

            C.        Teambuilding

            D.        Collaboration process

III.       Operational Planning and Management

            A.        Goal Setting

                        1.         Short Term

                        2.         Long-Term

            B.        Cash Flow

            C.        Marketing and Sales

            D.        Customer Relationship Management

             E.       Staffing