MCCCD Official Course Competencies:

MUC209  2007 Summer I – 2010 Fall

Music Business: Industry Leadership and E-Commerce

1.

Examine the inside of the music business entrepreneurship. (I)

2.

Identify the differences between legal entities such as sole proprietorships, partnerships, and limited liability corporations while developing an entrepreneurial state of mind through the study of starting new ventures, acquiring other businesses, and making existing enterprises profitable. (I)

3.

Create an individual music business plan, gather ideas and information to develop the plan and explore its potential for becoming a viable music business. (I)

4.

Develop music business leadership skills. (II)

5.

Examine the difficulties, compromises, and rewards of the collaboration process. (II)

6.

Explore strategies for decision-making and teambuilding. (II)

7.

Examine trends in music marketing and advertising techniques, and how to apply digital commerce. (III)

8.

Identify the challenges presented by new technology and e- commerce. (III)

9.

Build an internet marketing strategy for an online music business. (III)

MCCCD Official Course Outline:

MUC209  2007 Summer I – 2010 Fall

Music Business: Industry Leadership and E-Commerce

I. Entrepreneurship in the Music Industry

A. Starting a music business

1. Research

2. Acquisition

3. Financing

4. Registration

B. Forms of ownership

1. Sole proprietorships

2. Partnerships

3. Corporations

C. Music business plan

1. Research product or services market

2. Identify target market(s)

3. Develop marketing strategy

II. Music Industry Leadership

A. Identify personal strengths and qualities

B. Decision-making

C. Teambuilding

D. Collaboration process

III. The Digital Age

A. Doing music business online

1. New information systems technologies

2. E-Commerce

3. Internet marketing and advertising