MCCCD Official Course Competencies:

IBS101  1999 Fall – 2001 Fall

Introduction to International Business

1.

Define international business and explain how it differs from domestic business. (I)

2.

Explain how varied cultural customs affect business practice. (II)

3.

Compare how major political environments affect business practice. (II)

4.

Identify several economic issues and explain their impact on international business. (II)

5.

Describe why companies select typical trading patterns. (III)

6.

Evaluate the rationale for governmental policies that enhance or restrict international trade. (III)

7.

Describe how the foreign-exchange market is used in commercial and financial transactions. (III)

8.

Explain how exchange-rate movements influence business decisions. (III)

9.

Identify the key elements of export strategies. (IV)

10.

Differentiate the major operational forms (licensing, joint ventures, etc.) used in global business activities. (IV)

11.

Discuss international marketing considerations regarding product, promotion, pricing, branding and distribution. (V)

12.

Explain outsourcing, purchasing and supplier relations issues encountered in international business. (V)

13.

Evaluate the issues that occur when managers are transferred internationally. (V)

MCCCD Official Course Outline:

IBS101  1999 Fall – 2001 Fall

Introduction to International Business

I. Overview of International Business

II. International Business Environment

A. Cultural environment

B. Political and legal environment

C. Economic environment

III. Government and Economic Influences

A. International trade theory

B. Governmental influence on trade

C. Economic integration/cooperative agreements

D. Monetary exchange

IV. Export and Import Strategies

A. Export/import issues

B. Collaborative strategies

V. Marketing and Operations

A. Marketing

B. Sourcing strategies

C. Human resources