Maricopa Community Colleges  GCO132   19976-19995 
Official Course Description:   MCCCD Approval:  02/25/97  
GCO132      19976-19995 LEC 1 Credit(s) 1 Period(s)
Pro Shop Merchandising
Focus on principles of merchandising related to a golf course pro shop. Includes components of display and visual presentation of merchandise. Prerequisites: None.
 
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MCCCD Official Course Competencies:
 
GCO132   19976-19995 Pro Shop Merchandising
1. Explain the role of merchandising in a golf course pro shop. (I)
2. Define merchandising terminology. (II)
3. Describe the components of display. (III)
4. Explain the principles of merchandising. (IV)
5. Develop a visual presentation of merchandising for a pro shop. (V)
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MCCCD Official Course Outline:
 
GCO132   19976-19995 Pro Shop Merchandising
    I. Role of Merchandising in a Pro Shop
      II. Merchandising Terminology
          A. Visual
          B. Display
        III. Components of Display
            A. Interior set-up
            B. Exterior set-up
            C. Packaging
            D. Promotion
          IV. Principles of Merchandising
              A. Design
              B. Lighting
              C. Color
            V. Visual Presentation for a Pro Shop
                A. Clothing
                B. Equipment
                C. Other
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