|
Official Course
Description: MCCCD Approval: 2-27-1996 |
||
|
EPS295 1996 Fall – 2012 Spring |
LEC 2.0 Credit(s) 2.0 Period(s) 2.0 Load Occ |
|
|
The
Business Plan and Business Start-Up |
||
|
Development of an integrated approach to strategic choice concerning
new venture start-up. Includes development of a comprehensive business plan. Prerequisites: None. |
||
Go to Competencies Go to Outline
|
MCCCD
Official Course Competencies: |
|
|
|
|
|
EPS295 1996
Fall – 2012 Spring |
The Business Plan and Business Start-Up |
|
1.
|
Explain the key elements of the milestone approach to
business planning. (I) |
|
2.
|
Describe the purpose and content of the marketing section of
the business plan. (II) |
|
3.
|
Describe the purpose and content of the management section
of the business plan. (III) |
|
4.
|
Describe the purpose and content of the operating section
of the business plan. (III) |
|
5.
|
Formulate clearly defined and obtainable financial
projections. (IV) |
|
6.
|
Create an executive summary that outlines the most
important decision elements of the plan. (V) |
|
7.
|
Prepare a detailed
business plan for a specific business opportunity to the professional
standards required of a lending institution or venture capitalist. (V) |
Go to Description Go to top of
Competencies
|
MCCCD
Official Course Outline: |
|
|
|
|
|
EPS295 1996
Fall – 2012 Spring |
The Business Plan and Business Start-Up |
|
I. The Milestone Approach
to Business Planning A. Business assumptions B. Types of research used
to validate assumptions II. The Marketing Plan A. Purpose of plan B. Obstacles to success C. Tactical plans III. The Management and
Operating Plan A. Purpose of plan B. Obstacles to success C. Tactical plans IV. The Financial Plan A. Financial projections B. Linkage to management,
marketing, and operating plans V. The Integrated Business
Plan A. Purpose of plan B. Presentation methods |