| 1.
|
Using a milestone approach, identify the market potential for a
specific business endeavor by developing customer profile, market
constraint, and competitive environment assumptions. (I)
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| 2.
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Define and describe the industry structure as it relates to the
product or service that will satisfy the customer and market
assumptions. (II)
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| 3.
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Conduct and report on primary and secondary research to verify the
customer, market, and competitive assumptions. (III, IV)
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| 4.
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Conduct an interview with a successful entrepreneur, and communicate
the interview results through a written report. (III, IV)
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| 5.
|
Identify and define the major obstacles to a firm's marketing success.
(V)
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| 6.
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Recommend tactical plans to address the marketing obstacles facing a
business endeavor. (V)
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| 7.
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Estimate sales for the first year of a business endeavor by product
and by customer segment. (V)
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| 8.
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Write a marketing plan for a business endeavor. (V)
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|