Maricopa Community Colleges  GAM101   19964-20045 
Official Course Description: MCCCD Approval: 06/22/04
GAM101 19964-20045 LEC 3 Credit(s) 3 Period(s)
Guest Relations and Customer Service Strategies
Explores the roles and responsibilities of employees in building quality guest relations. Focuses on techniques and strategies to create customer satisfaction and enhance the image of a casino. Prerequisites: None.
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MCCCD Official Course Competencies:
 
GAM101   19964-20045 Guest Relations and Customer Service Strategies
1. Define customer service and guest relations and explain why a focus on customer service in important to success of the casino.(I)
2. Identify and describe strategies for creating customer loyalty.(II)
3. Analyze the value of a casino guest and determine the costs associated with losing a customer.(I)
4. Identify internal and external casino customers and explain how to determine their needs and expectations.(II)
5. Develop techniques and strategies for meeting customer needs and expectations.(II)
6. Demonstrate techniques for resolving a variety of customer complaints and challenges.(II)
7. Identify and describe the roles and responsibilities of employees in creating quality customer service and guest relations.(I-III)
8. Identify , explain and demonstrate a variety of techniques and strategies that may be used to improve communication within a casino environment.(IV-V)
9. Identify strategies that may be used to develop effective teamwork within a culturally diverse employment setting.(IV-V)
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MCCCD Official Course Outline:
 
GAM101   19964-20045 Guest Relations and Customer Service Strategies
    I. A Focus on Customer Service
        A. Customer Service and Guest Relations
          1. Definitions
          2. Impact and Importance
        B. Creating Customer Loyalty
          1. Techniques and Strategies
          2. Lifetime Value of a Customer
          3. Costs of Losing a Customer
      II. Analyzing Customer Needs and Expectations
          A. Internal vs. External Customers
          B. Customer Definitions of Quality and Value
          C. Meeting and Exceeding Customer Expectations
          E. Resolving Customer Complaints and Challenges
        III. Employee Roles and Responsibilities
            A. Personal Appearance
            B. Attitudes and Behaviors
            C. Teamwork
            D. Creating a Positive Environment
          IV. Developing Communication Skills
              A. Common Barriers to Effective Communication
              B. Listening
              C. Interpreting Non-verbal Cues
              D. Win-Win Negotiations and Relationships
              E. Being Assertive vs. Being Aggressive
            V. Cultural Diversity Issues
                A. Respecting and Managing Differences
                B. Building a Team
                C. Enhancing Communications
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