Maricopa Community Colleges  GBS280   19954-19995 
Official Course Description:   MCCCD Approval:  03/28/95  
GBS280      19954-19995 LEC 3 Credit(s) 3 Period(s)
Business Psychology
The application of psychological principles to business practices including advertising, marketing, negotiations, organization and personnel. Prerequisites: PSY101 with a grade of "C" or better, or permission of instructor.
Cross-References:   PSY280
 
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MCCCD Official Course Competencies:
 
GBS280   19954-19995 Business Psychology
1. Describe the history of business and industrial psychology. (I)
2. Describe techniques of measurement and data analysis used in business psychology. (I)
3. Describe the principles and techniques used in employee selection. (II)
4. Describe the theory and practice of employee training, development and evaluation. (II)
5. Identify styles, characteristics, and problems of leadership. (III)
6. Describe the major theories of motivation. (III)
7. Describe measures of job satisfaction and factors that influence it. (III)
8. Describe the impact of physical, temporal and psychological conditions of the workplace. (IV)
9. Describe aspects of a man-machine system. (IV)
10. Describe causes of accidents and safety procedures. (IV)
11. Describe the impact of alcohol, drugs and stress in industry. (IV)
12. Describe methods used to combat alcohol, drug and stress related problems in industry. (IV)
13. Describe research methods used to study advertising and its effect on the consumer. (V)
14. Identify the characteristics of various groups of consumers. (V)
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MCCCD Official Course Outline:
 
GBS280   19954-19995 Business Psychology
    I. Methodology and History
        A. History of Industrial Psychology
        B. Fields in Industrial Psychology
        C. Techniques of Measurement and Data Analysis
      II. Personnel Psychology
          A. Employee Selection
            1. Principles and Techniques
            2. Psychological Testing
          B. Employee Training and Development
          C. Evaluation of Employee Performance
        III. Organizational Psychology
            A. Leadership in Organizations
              1. Styles of Leadership
              2. Characteristics of Leaders
              3. Problems of Leadership
            B. Employee Motivation and Job Satisfaction
              1. Theories of Motivation
              2. Measures of Job Satisfaction
              3. Factors that Influence Job Satisfaction
            C. The Organization as a Whole
            D. Organizational Development Strategies
          IV. The Workplace
              A. Working Conditions
                1. Physical Conditions
                2. Temporal Conditions
                3. Psychological Conditions
              B. Human Factors
              C. Accidents, Alcohol, Drugs, Stress
                1. Causes of Accidents
                2. Safety
                3. Alcoholism in Industry
                4. Causes and Effects of Stress
                5. Dealing with Stress at Work
            V. Consumer Psychology
                A. Research Methods
                B. Television Advertising
                C. Characteristics of Consumers
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