| 1.
|
List, define, and implement a five-step plan when analyzing case
studies. (I)
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| 2.
|
List both controllable and uncontrollable factors in international
marketing. (I)
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| 3.
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Cite examples of blunders made in foreign countries when
uncontrollable marketing factors were not understood or taken into
account. (I)
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| 4.
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Analyze cases which required product adaptation, including cases where
blunders were made in packaging, color, taste, or legal requirements.
(II)
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| 5.
|
Describe cases which used direct market research to determine
probability of success and cite cases in which inadequate feasibility
studies were conducted. (II)
|
| 6.
|
Describe both successful and unsuccessful efforts of companies to
promote their products internationally. (III)
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| 7.
|
Analyze cases which use joint ventures and/or foreign distribution
channels in international marketing endeavors. (IV)
|
| 8.
|
Describe issues in the transfer of domestic employees to foreign
locations and in the hiring of foreign nationals. (IV)
|
| 9.
|
Analyze cases in which women face unique situations when participating
in international marketing. (V)
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| 10.
|
Define global industries and describe several cases of companies who
entered global industries. (VI)
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| 11.
|
Analyze cases of global competitors and list factors which are common
to the successful and unsuccessful global competitors studied. (VII)
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