| 1.
|
List reasons for exporting, evaluate pros and cons, describe
obstacles, and list organizational requirements to export. (I)
|
| 2.
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Assess the export potential of a given product or service. (I)
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| 3.
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Name and use the available sources of private and public export advice
and assistance. (II)
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| 4.
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State the various methods of exporting (direct through own sales force
or indirect through export management companies) and be able to
evaluate the advantages and disadvantages of each. (II)
|
| 5.
|
Research international markets and use research data in international
marketing decision making. (II)
|
| 6.
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Identify the various channels of distribution (agents, distributers,
foreign retailers) and know how to evaluate overseas representatives.
(III)
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| 7.
|
Describe how to prepare and adapt a product/service for export
(product redesign, labeling, packaging, warranties, after sales
service). (III)
|
| 8.
|
Locate and contact buyers in foreign markets. (III)
|
| 9.
|
Evaluate the cultural and language requirements of the foreign
customer and their impact on the exporter's operations. (III)
|
| 10.
|
Respond to inquiries, prepare quotations and set the terms of sale.
The student will have a basic knowledge of foreign exchange and be
able to describe the various methods of payment including the letter
of credit. (IV)
|
| 11.
|
List risks and evaluate insurance options against those risks. (IV)
|
| 12.
|
Describe and evaluate the services of freight forwarders. (IV)
|
| 13.
|
Locate current export regulations and describe how to comply with
export licensing requirements including application procedures. (IV)
|
| 14.
|
Describe the various export financing alternatives that are available,
including state and local, federal and commercial banking programs.
(IV)
|
|