| 1.
|
Understand basic marketing essential. (I)
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| 2.
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Understand the significance and benefits of international marketing to
the United States. (I)
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| 3.
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Evaluate international marketing positions of the United States. (I)
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| 4.
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Identify elements in foreign marketing environments. (I)
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| 5.
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Develop the ability to analyze foreign markets through secondary
research. (II)
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| 6.
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Understand and evaluate the importance of cultural, political, legal
and economic factors (environmental factors) in marketing. (II)
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| 7.
|
Understand and identify marketing mix options for specific world
markets including: -selecting the most advantageous channel of
distribution. -identifying correct product/service mix and pricing
policies. -designing and implementing promotional strategies. (III)
|
| 8.
|
Develop strategic marketing plans for a product. (IV)
|
| 9.
|
Understand how to organize and administer global marketing activities.
(IV)
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| 10.
|
Evaluate options for establishing and financing export sales. (IV)
|
| 11.
|
Understand the effect of government intervention and planning on
development of international markets. (V)
|
| 12.
|
Analyze the differences in development outcomes between market and
nonmarket economies. (V)
|
| 13.
|
Discuss and evaluate the effect of tariffs, quotas, subsidies, and
stateowned corporations on growth of world trade. (V)
|
| 14.
|
Understand the effect that growth of global markets have on California
businesses. (V)
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| 15.
|
Discuss and evaluate the effect that global competition has had on at
least three different countries. (VI)
|
|