Maricopa Community Colleges  HRM145   20056-20075 
Official Course Description: MCCCD Approval: 11/23/04
HRM145 20056-20075 LEC 3 Credit(s) 3 Period(s)
Events Management
Introduction to organizing special events from concept through completion, including planning, coordination, marketing, financing and risk management. Overview of the critical stages and functions involved in staging and managing special events including meetings, conferences, entertainment, expositions, conventions and sporting events.
Prerequisites: HRM110.
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MCCCD Official Course Competencies:
 
HRM145   20056-20075 Events Management
1. Describe the elements of successful events management. (I)
2. Explain the components of event planning and coordination. (II)
3. Identify and describe the essentials of marketing special events. (III)
4. Discuss the key legal, ethical and risk management issues associated with events management. (IV)
5. Explain the financial considerations of special events associated with funding, budgeting and internal controls. (V)
6. Examine the leadership and human resources components of events management. (VI)
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MCCCD Official Course Outline:
 
HRM145   20056-20075 Events Management
    I. Successful Events Management
        A. Types of special events
        B. The event environment
        C. Event concept and design
      II. Event Planning and Coordination
          A. The planning function
          B. Site selection
          C. Requests for proposals
          D. Production schedules
          E. Catering/food and beverage
          F. Entertainment
          G. Audio visual, lighting, sound, special effects
          H. Event administration
        III. Marketing Special Events
            A. Strategic marketing
            B. Advertising, promotion and public relations
            C. Sponsorship
          IV. Legal, Ethical, and Risk Management Issues
              A. Contracts, permits and licenses
              B. Risk management
              C. Ethics and event management
            V. Financial Management
                A. Economics of event management
                B. Funding the event
                C. Budgets and controls
              VI. Leadership and Human Resources
                  A. Local customs, protocol, and etiquette
                  B. Staffing
                  C. Scheduling
                  D. Labor unions
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