| 1.
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Describe services marketing and its role in the hospitality industry.
(I)
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| 2.
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Identify and describe the major components involved in the development
of a market plan. (II)
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| 3.
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Identify and describe components of market segmentation and
positioning. (III)
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| 4.
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Identify and describe methods and techniques for effective hospitality
advertising and promotion.(IV)
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| 5.
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Identify and describe the major components involved in hotel and
marketing sales. (V)
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| 6.
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Identify and describe the major components involved in restaurant
marketing and sales. (VI)
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| 7.
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Identify and describe the major components of menu planning and
design. (VII)
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| 8.
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Identify and describe appropriate pricing strategies. (VII)
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