Maricopa Community Colleges  CIS235   19996-20035 
Official Course Description: MCCCD Approval: 06/22/99
CIS235 19996-20035 L+L 3 Credit(s) 4 Period(s)
e-Commerce
Introduction to Electronic Commerce on the Internet. Designing an electronic storefront including web page content and development, e-commerce site marketing, advertisement, legal and security considerations, credit card and other debit transaction covered. Also includes current issues in e-commerce. Prerequisites: CIS233DA.
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MCCCD Official Course Competencies:
 
CIS235   19996-20035 e-Commerce
1. Define e-Commerce. (I)
2. Identify common uses of e-Commerce. (I)
3. Describe common components in e-Commerce web sites. (II)
4. Identify and use development tools appropriate for developing an e-Commerce site. (III)
5. Summarize issues involved in designing a storefront. (IV, V, VI, VII, VIII, IX)
6. Summarize customer features related to storefronts. (V)
7. Design a storefront. (VI)
8. Critique options for site visibility. (VII)
9. Summarize the payment options available in e-Commerce. (VIII)
10. Identify current issues in e-Commerce. (IX)
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MCCCD Official Course Outline:
 
CIS235   19996-20035 e-Commerce
    I. e-Commerce
        A. Definition
        B. Uses
          1. Selling goods and services
          2. Advertising
          3. Web content development
      II. Components
          A. Business Name
          B. Theme/Corporate Identity
          C. Mission Statement
          D. Storefront
          E. Shopping Cart
          F. Customer Response Options
        III. Development
            A. Hardware Requirements
            B. Ownership
            C. Rental Space
            D. Internet Service Provider (ISP)
            E. Software Requirements
          IV. Storefront
              A. Components
              B. Design
              C. Identity Options
              D. "Packaging" Tools
              E. Services
              F. Access options
              G. Follow-up
              H. Customer Concerns
              I. Order Forms
              J. Guarantees
              K. Payment Options
              L. Feedback mechanisms
              M. Pricing
            V. Customer Features
                A. Newsletters
                B. Frequently Asked Questions (FAQ) with Answer Database
                C. Chatrooms
                D. Freebies
                  1. Software
                  2. Technical Links
                  3. e-cards
                E. Sales
                F. Samples
                G. Special Events
                H. Additional Information
              VI. Web Page/Site Development
                  A. General Considerations
                    1. Define Content
                    2. Build and Test
                    3. Load Time
                    4. Text
                    5. Graphic
                    6. Maintenance
                    7. Update
                  B. Page Template
                    1. Welcome Page
                    2. Menu Bar
                    3. Standardized Navigation Tools
                  C. Content Pages
                  D. Imaging
                  E. Thumbnails
                  F. Catalogs
                  G. Feedback Forms
                  H. Ordering
                VII. Visibility
                    A. Domain
                    B. Search Engines
                    C. Meta Tags
                    D. Off Web Advertising
                      1. Billboards
                      2. Print
                      3. Stationary
                      4. Brochures
                      5. Catalogues
                    E. Catalogs
                  VIII. Payment Options
                      A. Credit Cards
                      B. Demand Cards
                      C. Electronic Cash
                      D. Security Issues
                      E. Customer Comfort Zones
                    IX. Current Issues
                        A. Personalized Service
                        B. Responding to Feedback
                        C. Netiquette
                        D. Comfort Zone Shopping
                        E. Portal vs. web site
                        F. Security
                        G. Hackers
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