MCCCD Official Course Competencies:

ART255AB  1994 Fall – 2012 Summer II

The Portfolio

1.

Use presentation skills for marketing fine art and crafts. (I, II)

2.

Demonstrate the ability to communicate with art dealers and clients. (III)

3.

Develop a portfolio of fine art, including examples of actual work, slides, and other presentation formats. (IV)

MCCCD Official Course Outline:

ART255AB  1994 Fall – 2012 Summer II

The Portfolio

I. Selecting the right pieces for a portfolio

A. Who is the client and what do they want to see?

B. Number of pieces: unless specified, quality over quantity

C. A neat and clean presentation: keeping it simple and user friendly

D. Style: consistency or variety - a portfolio for either

E. Keeping the portfolio up to date

II. Presenting one's work

A. Matting a mounting

B. Creative presentations

1. Box portfolios

2. Small compact presentations

3. Mailing a portfolio (turnaround time, postage, etc.)

C. Reproductions

1. Tear sheets

2. Slides

3. Photos

4. Transparencies

5. Color photocopying

6. Black and white reproductions

7. Resources

a. Do-it-yourself framing and matting

b. Post cards

c. Photo resources (quality labs, professional photographers)

III. Verbal skills needed in discussing the portfolio

A. Who is the client and what is the objective?

B. Expressing one's ideas and working with the client

C. Criticism

1. Learning from it

2. How it can improve your portfolio

IV. Developing a portfolio

A. Including actual examples of one's work

B. Including reproduced samples

C. Troubleshooting

1. Identifying weak points

2. Improving content and presentation