Maricopa Community Colleges  ART285AA   19926-19955 
Official Course Description: MCCCD Approval: 02/25/92
ART285AA 19926-19955 L+L 1 Credit(s) 2 Period(s)
Multipresentation Graphics Part I
Computer-aided design and development of a company identity program. Prerequisites or Corequisites: ART100 or permission of instructor.
Cross-References: ADA285AA
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MCCCD Official Course Competencies:
 
ART285AA   19926-19955 Multipresentation Graphics Part I
1. Use diverse software and hardware to design a company identity program which will meet the company's communication and marketing needs. (I)
2. Use both computer generated graphics and typography and traditional and pasteup techniques to develop a large comprehensive art for a graphic statement. (II)
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MCCCD Official Course Outline:
 
ART285AA   19926-19955 Multipresentation Graphics Part I
    I. Designing a Company Identity Program
        A. Using diverse software and hardware
        B. Company identity program
          1. Company image
            a. Logos
            b. Letterheads, envelope, business card
            c. Business forms
          2. Vehicle identification
          3. Presentation graphics
          4. Packaging
          5. Manuals
          6. Newsletters
          7. Annual reports
          8. Advertising art
          9. Poster design
      II. Developing Comprehensive Art for a Company Identity Program
          A. Using computer generated graphics and typography
          B. Using traditional layout and pasteup techniques
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